FAIRPLAY. Why digital visibility no longer belongs to the big players.
30,000 euros for a homepage. Monthly agency costs that small businesses simply cannot afford. And a market that has felt like a closed door for freelancers and SMEs for years. Mathias Gottwald knows this feeling — since the nineties. Now he's removing the door.
It was the gold rush of the 21st century — and most weren't allowed to participate.
When the internet slowly gained momentum in the early nineties, Mathias Gottwald was there. From the beginning. He experienced how digital visibility became the most important currency of economic life. And he experienced how this currency increasingly could only be afforded by those who already had a lot.
A professional homepage in Germany, Austria, or Switzerland? Quickly 30,000 to 40,000 euros — depending on the package and scope. Monthly SEO support, digital infrastructure, modern systems: budgets that were simply not manageable for a carpenter from Salzburg, a photographer from Munich, or a therapist from Zurich. The gap between large, well-capitalized companies and small businesses widened. Ever wider. Ever faster.
Until now.
FAIRPLAY doesn't stand for cheap. FAIRPLAY stands for smart.
With FAIRPLAY, Mathias Gottwald has developed a model that rewrites this equation. Not through compromises in quality. But through a completely reimagined architecture behind it.
The centerpiece: a fully automated process that works with AI and intelligent bots and reduces human structures to the essential. The customer comes to the FAIRPLAY platform, goes through an AI-controlled scheme process — and the system automatically assembles their project. Time requirements, planning, resources: everything calculated, structured, poured into a fully automated offer.
Not everyone needs the biggest solution right away. But everyone needs a viable direction.
If they like the offer — one click. Then follows a personal conversation with a project manager for final coordination. Adjustments are made. Go or No-Go.
30 days. From A to Z. Done.
For a simple homepage. But also for complex individual apps, complete bot infrastructures, tailor-made database solutions and automated systems that act simultaneously across all channels with one click. FairPlay is not a homepage provider. FairPlay is a complete digital solution architecture — made accessible to everyone who needs it.
Globally positioned. Locally anchored.
What structurally distinguishes FairPlay from others is the connection between a global resource pool and local contact person. The financial structures are balanced worldwide — UX designers, developers, specialists from international markets who work 40 to 50 percent cheaper than in the DACH region. AI automatically connects these resources to the respective project.
But: The project manager who speaks with the customer always comes from the same language area. Always a compatriot. No language barrier, no cultural misunderstanding. Global efficiency with local familiarity.
40 to 60 percent below the DACH market price. Not as an introductory offer. As a model.
No Vendor Lock-in. Everything belongs to you.
In the end, everything belongs to the customer. Own server. Own backends. All access. All structures. Completely handed over, completely set up. Anyone who wants to hire another IT specialist tomorrow will find everything ready. No artificial dependency. No locked doors.
FairPlay works exclusively with state-of-the-art tools and industry-standard practices — compatible with everything the market knows.
The new gold rush — and this time everyone is invited.
Mathias Gottwald openly compares the current technological shift to the gold rush. What companies used to spend five-figure amounts on monthly is now achievable for a fraction through intelligent automation and AI. Visibility that only corporations could generate in the past is now accessible to individual entrepreneurs.
FairPlay wants to use exactly this moment. Not for those who already have everything anyway. But for those who have been standing outside so far.
Not one of many. The one you will choose.
Those who want to understand what this means concretely: fairplay.gottwald.world — Get AI offer. Decide yourself.
FAIRPLAY is not a discounter — it is the consistent answer to a market that has left small companies behind for years: fully automated, locally anchored, globally financed, 40–60% cheaper than the DACH market — and everything belongs to the customer in the end.
Legal notice: This article is a journalistic portrait and reflects editorial assessments as well as statements of the portrayed person. It does not constitute investment, legal or financial advice. Owner and publisher: GOTT WALD Holding LLC, Tbilisi, Georgia.